Updated: May 9
We've said it before, but it's worth repeating: videos are the most effective online communication medium. Human resources managers routinely utilize online learning resources and video presentations to improve the knowledge and skills of the workforce. Video training technology has advanced dramatically in recent years, thanks mainly to the introduction of AI (Artificial Intelligence) machine-learning technology.
Believe it or not, of all the forms of digital media, none is as effective as video. Dubbed the 'elixir of learning,' online videos offer transformative solutions for HR departments of SMEs across the board.
Before we discuss creative ways of making company videos, let's explore five reasons why HR managers should consider using video for training purposes:
Traditional online videos don't require expensive equipment or software – all you need is a webcam and a microphone. This new-age method makes training videos an affordable solution for small businesses that don't have the budget to invest in more sophisticated (and expensive) video production tools.
HR managers can use online videos to train employees in remote locations or those who cannot attend scheduled training sessions. Remote training is beneficial for organizations with workers in different time zones or those who work shifts that make attending live lectures difficult. Videos can also be shared with employees via email or social media, making them easy to distribute and view on various devices, including laptops, smartphones, and tablets.
Online video lectures are more engaging than traditional learning methods like
printed manuals and handouts. They are engaging because they combine visual elements (including graphics) with sound to keep viewers engaged in the presentation material over a longer time. As a result, engagement is much higher than relying exclusively on text or audio content.
Therefore, learners will retain more information from online videos than other formats such as word documents, PDFs, or audio recordings.
Online videos can be used as an ongoing reference resource for workers who need to brush up on their skills or knowledge in specific areas. They provide a convenient way for employees to access training content whenever required, without waiting for scheduled classroom sessions or arranged meeting times. Videos can also be paused, rewound, and reviewed as needed, which isn't always possible with live presentations. As a result, learners can spend more time focusing on (pausing as required) the sections of the video that are most relevant to them and less time wasted on topics they already know about or which don't apply to their job role.
Online videos offer a flexible learning solution that companies can tailor to the specific needs of individual employees or groups of workers. HR managers can use them to deliver targeted training content covering each learner's particular skills and knowledge, rather than providing general information that isn't always relevant or applicable. As a result, employees are more likely to engage with the material and retain the information they've learned – leading to improved workplace performance and productivity.
Personalized Training Videos for Effective Online Learning
A training video aims to inspire new hires with out-of-the-box solutions. Video has the added benefit of immersion, engagement, and motion. We are naturally drawn to rich multimedia content, particularly video. Numerous companies have discovered how effective video training technology is and are now incorporating video into company training regimens, safety training programs, and induction videos.
A big reason why online video solutions present favorably is vested in the versatility of video. It is a multimedia medium easily accessible to employees on PC, Mac, and mobile, at home, on-the-job, or on the go.
Videos can also incorporate additional resources such as closed captioning, overlays, images, and customization features. The latter is particularly effective and is entirely possible with machine learning technology, a.k.a. AI systems. In addition, when employees log into their accounts, companies can customize online training videos to each employee's requirements, including job description job requirements (tasks, duties, and responsibilities). In other words, every employee will be greeted by name for a personalized training experience.
Videos also serve as an excellent resource for onboarding newbies. For example, imagine a situation where you are a recent hire, and your boss has assigned you to watch several training videos. The best thing about this is that you can learn at your own pace and go back to review sections of the training video that were unclear the first time around. Also, if the company culture is essential to you (and it should be), watching training videos will give you some insight into what it's like working at the organization.
The potential benefits of video-based learning don't stop there either – research has shown that online videos can also help improve employee retention rates. For example, a study conducted by academics at Middlesex University found that workers who received video-based training were more likely to stay with their employer for longer than those who didn't have access to this type of content.
The researchers attributed this finding to the fact that employees who receive video-based training feel valued by their employer and are less likely to look for other job opportunities elsewhere.
In short, there are many reasons why HR managers should consider using online videos to train employees – from improved engagement and retention rates to increased flexibility and affordability. So now, let's shift our focus to creative ways to make company training videos!
Creative Ways To Make Company Training Videos
The training material should be thoroughly researched and professionally presented. The teacher/trainer should be approachable, engaging, knowledgeable, and tailored to your specific audience. Delivering optimized training videos can prove challenging for companies that don't necessarily have all of these resources, including video production technology, to create company training videos.
Budgetary constraints are another factor to consider when making compelling company training videos. Professional video production studios can help companies avoid these problems. Videographers, editors, and video production experts are one solution, albeit expensive and time-consuming. Other all-in-one solutions include AI-based, hyperreal presenter-led online training videos.
The benefits of hyperreal presenter-led training videos are immediately apparent:
Flexible and engaging content
Companies can easily edit videos
Dramatic time and cost savings
Professional-grade video content
Training videos completed in minutes
Synthetic presenters indistinguishable from real actors
Overall, the training video should educate, inspire, and instill confidence in employees. It should also aim to improve workplace performance and productivity. When choosing the right training video production company, look for one that offers a bespoke service and has a proven track record in creating high-quality training videos. Also, make sure that the company you choose uses the latest video production technology, including AI-based systems to create realistic and engaging presentations.
Studies reflect that only 10% of learned content from traditional text is remembered by job trainees three days after the fact. But when that text is mixed in with video and images, the retention rate among employees rises to 65%. Managers can also leverage video material to achieve optimal outcomes with trainees.
Remember that an introductory training video is made of passive learning. There is no active learning component in a training video. Therefore, HR managers cannot expect employees to implement behavioral changes from a training video. Online video training must be paired up with research-supported learning principles to make that jump.
When creating a training video, it is crucial to consider several factors: the organization's culture, the target audience, the objectives of the training video, and how companies will use the video. It is essential to consider what type of video production company you want to work with.
Stop the Skipping: Set Requirements for Learning Progression
One thing we are all guilty of when watching videos is fast-forwarding through the boring bits. This time-saving technique doesn't bode well for employee training purposes. Fortunately, companies can prevent learners from skipping through videos through an LMS feature. This feature tracks a viewer's progress through a video and bookmarks the content for the learner.
It prevents new hires from skipping from one section to the next in the video, and if the viewer opens a new page on the browser, the video will pause. When the employee returns to the video, it continues where it left off. In addition, today's technology facilitates the implementation of required set viewing minimums. Viewers must meet these quotas to complete an online training video and progress to the next learning module.
It is also essential to consider the delivery method of the training video. For example, do you want your employees to watch the video in their own time or as part of a scheduled group session? If you opt for the latter, make sure that there is enough time allocated for employees to ask questions and discuss the content of the video with their colleagues. This framework will ensure that they understand the material and effectively apply it to their job roles.
What did you think of our article today? Have you used company training videos for your employees? What was your experience? Please share your thoughts with our audience.