The Pandemic completely upended convention. The world as we know it has forever changed, and technology has a big part to play in our new reality. Our communications are different, thanks to the power of virtual face-to-face meetings with Zoom, Skype, FaceTime, and others. From a business perspective, we are incorporating video across the board. This includes product reviews, walkthroughs, onboarding, and explainer videos.
Virtual technology has removed the distance between businesses and their customers. Everything is a click away. From a psychological perspective, the benefits of face-to-face communication are well known. The same holds for marketing. One of the challenges facing small business owners is generating effective face-to-face interactions in the digital age. It is said that the eyes are the windows to the soul. Whenever people communicate, eye contact can make or break the transaction.
SMBs now operate on the cusp of technology. Remote work culture has facilitated instant communications and connectivity between businesses, suppliers, customers, and stakeholders. Yet, we risk isolating our customers and business partners amid such technological advancement. The absence of human-centric technology can lead to failure in the transaction process. We want digital convenience, but not at the expense of human connections.
Benefits of Human-Centric Tech for Your Small Business
People at B2B and B2C companies still make emotionally based purchases. A powerful marketing strategy with a human-centric approach effectively creates an appealing content experience.
Product reviews, testimonials, feedback, and insights from real humans are generally trusted. This results in increased sales conversions.
Superb customer support ensures the viability of a company's relationship with its stakeholders. Video is the most engaging medium to connect with customers.
Personalized communications between your business and your customers pay off. It transforms relationships both internally and externally.
Dry text can never substitute for the human touch! We all need a smile, a word of encouragement, or a real person's opinion to guide us through the process.
Photorealistic Digital Twins: A Game Changer
Photorealistic digital twins were once the fantastic imaginings of creative minds. Until recently, such sci-fi concepts were the express domain of Hollywood filmmakers with blockbusters like SIMone starring Al Pacino or Avatar and Avatar: The Way of Water with its animated virtual characters by James Cameron. We can identify with these digital renderings because they offer a human likeness that appeals to us.
The impact of our communication is generated in the following ways:
7% of the words that are spoken
38% from the tone of voice
55% from body language
Renowned psychologist Albert Mehrabian famously stated that it's the way words are spoken, not merely the words themselves, that matter. Naturally, he referred to body language, facial expressions, pitch, tone, accent, timing, comportment, energy levels, and the intended purpose of the communications. A traditional business website with dry text and no face-to-face video risks alienating customers.
The world's way is such that isolation is creeping into our cultural zeitgeist. We can maintain our technological edge, build relationships, and deliver all the nuances of human-to-human communication using photorealistic digital twins available at Hour One AI. All the hundreds of micro-behaviors that we instinctively pick up on with in-person interactions are now possible with a personalized digital twin.
All it takes is a short filming session to capture your likeness. It's like a video interview with you reading a few lines, answering a few questions, and then done. Powerful computing technology then renders an AI construct to create your digital likeness – precisely as you are. Artificial intelligence technology can then program this new photorealistic digital twin to deliver text as realistically as you. It's worlds apart from anything we have ever seen.
You Can Easily Be the Face of Your Own Brand
As the CEO, director, owner, or founder of your business, you understand its intricacies better. From ideation to creation, you visualized every conceivable aspect of your company and its raison d'être. You engender the passion and purpose of your company better than anyone else. So, naturally, you are the perfect candidate to be the face of your own brand.
Of course, photorealistic digital twins are not your only avenue – you could also choose your own virtual human to present for you. Writers often self-publish, and business owners are now choosing digital twins to present their companies to the world. You can now until a story to your business partners, suppliers, or customers. It's an entirely novel form of communication, and it resonates with audiences.
There are many benefits to being the face of your brand, including the following:
You know why you founded your company and what your company's products and services have to offer.
You don't need to hire a celebrity, actor, or sports star to promote your brand – you can do it with just as much passion, purpose, and professionalism.
You are selling yourself, and your values to your stakeholders – internal and external – the product or service is merely an extension of that.
You facilitate an authentic relationship between yourself and your customers – relationships build businesses.
You are in the best position to educate and influence your stakeholders about the merits of your brand.
While all of the above reasons are true, you may not feel 100% confident about using a videographer to film you promoting all aspects of your company. Besides, it is expensive to use professional film studios, editors, and production specialists to create content at scale. Fortunately, you don't have to worry about these things when choosing presenter-led videos by Hour One AI. Our powerful platform – Reals - creates professional virtual human videos at scale cost efficiently.
You can choose to have your voice narrating for your photorealistic digital twin or another voice of your choosing. We are not even scratching the surface yet, folks – hyperreal videos using your likeness can generate video content in many languages. This can all be done at the click of a button. Fancy yourself speaking Japanese, German, Spanish, French, Dutch, or Russian? NLP and powerful AI algorithms can do all of this at scale.
As the face of your brand, you can give your content life. Since we create the virtual human from your likeness, a script for the animation is all that's needed. Become your very own presenter, storyteller, or expert by clicking a few buttons. No prior acting, voice-over, or presenting experience is required. Enjoy a frictionless, self-service AI-powered platform for mass creating presenter-led videos. Editing is easily done within minutes.
Since you are the face of your brand, you get maximum screen time wherever you want it. No need to worry about expensive advertising on banners, billboards, TV stations, or the radio. It's affordable, efficient, and professional par excellence. Add your templates, color configurations, overlays, and audio elements. Your digital twin can now exist on your e-commerce platform in their forever home, presenting to your customers wherever they may be.
A traditional business website that uses dry text and no face-to-face video risks alienating customers. The way of the world is such that isolation is creeping into our cultural zeitgeist. We can maintain our technological edge, build relationships, and deliver all the nuances of human-to-human communication using photorealistic digital twins available at Hour One AI.
As the CEO, director, owner, or founder of your business, you understand its intricacies better. From ideation to creation, you visualized every conceivable aspect of your company and its raison d'être. As a result, you engender the passion and purpose of your company better than anyone else. So, naturally, you are the perfect candidate to be the face of your brand. But, of course, photorealistic digital twins are not your only avenue – you could just as easily choose another virtual human to present for you.
In much the same way, writers can self-publish. As a business owner, you can choose your digital twin to present your company. You can now use a story to connect with your business partners, suppliers or customers in an entirely novel way that resonates with audiences.
This novel approach effectively establishes trust with your customers and doesn't require much time, expense, or training on your part!
We have received a tremendous outpouring of feedback from our customers. It's great that you are interested in implementing Hour One AI Hyperreal technology into your company. For a free demo of what we do, click this link. Send us your comments and questions – this technology is only just getting started.