Updated: May 9
Thanks to video, the internet has gotten really good at teaching us new skills. A well-made video gets actionable knowledge in your head faster than any other form of media. That's why 71% of people watch at least one instructional or informative video per week. Corporate HR departments have noticed the trend, and training videos are now an essential tool for every business.
But there's a catch: to take full advantage of video's educational potential, you need to provide an engaging audiovisual experience with a tight script, relevant graphics, and human connection. Doing this well can be difficult; doing it at scale is even harder, and staying within your budget may be the biggest challenge of all.
The good news is that these problems are solved easily if you approach them with the right tools and resources. Delivering high-quality corporate training videos that meet your educational objectives without breaking your bank is an achievable goal.
We'll lay out everything you need to know to produce great corporate training videos without going over budget in this post.
What is a corporate training video?
The classic definition of a corporate training video is a production, usually led and narrated by a presenter, which explains or demonstrates something that the company's employees must learn. A corporate training video might be used to explain your customer service philosophy during onboarding, teach cybersecurity best practices, deliver mandatory harassment training, or even show how the deep fryer works, to list a few examples. Tutorials and how-to guides aimed at your customers can also fall under this category.
Corporate training videos are easier and cheaper to deliver than in-person instruction. Companies and HR departments know this, which is why 74% of corporate training programs use video to provide information. But as is always the case with creative media, there's an art to making videos that can simultaneously hold the viewer's attention while imparting the knowledge they need.
One essential part is to pick a production format that agrees with the type of content you need to deliver. Here are four of the most popular types:
Animated videos are suitable for covering light topics in a fun, approachable way.
Screencast videos can be used to demonstrate how to use software programs.
Live-action videos with multiple actors and sets help illustrate concepts that may involve different scenarios.
Presenter-led videos work well for lectures and lengthy discussions on a specific topic.
While it's not uncommon to encounter short videos that contain only text or graphics, you generally need a relatable presenter to keep audiences interested. In the past, this required human actors or voice talent. Now, AI video generator technology has reached the point where it is a viable alternative.
What are the benefits of a great corporate training video?
The greatest strength of video is that it provides both audio and visual content, ensuring that you can portray or demonstrate anything you need to get across to your audience as accurately and realistically as possible. Graphics, printed media, and audio recordings may be cheaper to produce, but they're all going to leave something to the imagination compared to a video.
The other alternative is in-person training, which can offer unique hands-on experiences. But it is limited to the instructors' availability, requires physical space and dedicated time, and can be extremely costly when you need to provide it to a large organization with lots of employees.
Video production can be scaled as much as needed to meet goals and objectives. It ensures that all trainees receive a consistent shared experience without any inadvertent omissions or variations. Out of all possible training solutions, video is almost always the most efficient in terms of time, cost, and potential to engage.
How to Create a Corporate Training Video Budget
The first step to creating a great video that comes in under budget is to make sure you have a budget—and that it's the right fit for your project. Even if you have some budgeting experience, it's not always easy to apply that knowledge to video production the first time you attempt it.
Your budget needs to factor in costs at all phases of the project—pre-production, production, and post-production. It must account for needs such as location scouting, renting equipment, hiring talent, effects and editing, and unforeseen expenses.
The type of video you're creating will make a big difference. For example, an animated whiteboard video can be produced inexpensively. But it's hard to shoot a low-cost live-action video with multiple scenes and still maintain a high level of production quality.
Using a pre-made budget template is a great way to get started creating a corporate training video budget, especially if you've never done it before. If you want more detailed information about how to create a budget and what needs to go into it, there are some great training videos on that subject!
How to Produce a Great Corporate Training Video without Going Over Budget
Once you've got an idea for a great corporate training video and a budget that will let you turn it into reality, the creative process can get rolling. Following these tips will help you bring your video to life while staying within or below your production budget.
1. Determine Your Goals, Objectives, and Topic
You can't make an effective video unless you know who it's for, why they need to see it, and what you want them to have learned by watching it. This critical knowledge will help you determine what format to use and should inform many other aspects of the planning and pre-production process.
2. Determine What Type of Training Video It Is
Once you've completed the first step and thought about who the primary audience for your video will be, you might have an idea about what format to use—animated, screencast, live-action, or talking head? The format choice should match both the tone of the topic and the information it needs to convey. If there are multiple valid possibilities, you can go with the one that will be easiest on your budget. One of the most affordable options is a presenter-led with a customizable virtual presenter, created with an AI video generator.
3. Create Your Script
A solid script ensures that your video will cover its topic thoroughly, hit on all of the key points that need to be communicated, and keep the viewer entertained enough to watch to the end. Consider using an inverted pyramid format to ensure that the most important training information gets heard, loud and clear.
Some video production tools can help you save time and money by integrating scripting with other aspects of the pre-production process. With Hour One, you can upload your pre-existing materials—PowerPoint slides, a blog post, a whitepaper, or any other text file—and it will generate a script out of it automatically.
4. Create a Great Storyboard
Storyboards are a foundational element of almost any video production, serving as an outline sketch that's easy to create and modify while still conveying an accurate impression of how the finished video will look and feel. Storyboards can help you plan out your shots and make other critical decisions before you start spending money on things you might not end up needing.
5. Pre-Production and Planning
Once your crew and talent commence work, the last thing you want is to waste time setting up and shooting unneeded footage. To avoid this pitfall, commit fully to the pre-production process and work out a plan that adheres to your script and storyboard. AI video generators include templates and automated processes to simplify these important steps, saving you time and money by reducing the number of pre-production tasks you need to complete.
6. Assemble Your Gear
You can't say "lights, camera, action!" without lights, a camera, and any other equipment your shoot might require. It's easy to outpace your budget with expensive equipment if you haven't done your research. You'll have to decide what kind of equipment you need, whether to rent or buy and where to source it from.
It's possible to create high-quality videos with just a smartphone, but you have to think carefully about what gear will strike the right balance between trimming your costs and executing your vision. Keep in mind that the more virtual elements your production includes, the less gear you'll need to pay for.
7. Book Your On-Camera Talent
The performers who appear in corporate training videos run the gamut from complete unknowns to well-known professional actors, which means talent can be one of the most significant variables in your budget. You also can use hyperreal talent: AI presenters who look, talk and move just like live actors. If your on-screen talent is mainly there to put a friendly and relatable face on the presentation, you might be able to obtain all of the benefits at a fraction of the cost by using presenters created by an AI video generator.
In theory, a thorough and well-thought-out plan should help the actual recording process go painlessly. Of course, there will always be hiccups, unexpected problems, and last-minute adjustments in actual practice. Advance planning can minimize the delays and cost overruns that these issues can bring about. Another way to make the shoot go easy is to use AI video generator software, where the recording process can be as simple as uploading your content assets and clicking a "generate video" button.
The right software makes all the difference when it comes to post-production. Good editing tools will lead to a better quality finished video, and they'll also save you time and stress by simplifying and automating many aspects of the process. AI video generators can give you another advantage by letting you make major edits to action and dialogue without going through expensive, time-consuming reshoots.
10. Create Training Videos in Bulk
Some television production companies shoot multiple episodes or seasons simultaneously to save money on things like sets, props, and travel. You can do this too. If you know you're going to need to create multiple videos, plan them out together so you can consolidate your shooting schedule and conserve resources. This process is even easier when you have software tools like Hour One that can handle production at scale at the press of a button.
That's a Wrap!
Producing a great corporate training video that manages to educate your audience in a way that will stick with them can be a daunting undertaking. It can be even more so when trying to keep costs manageable. By following these tips, your HR department will know exactly how to produce a great corporate training video without going over budget.
While the tips we've given you can help a lot, having the right tools for the job is always a crucial factor. AI video generators like Hour One can maximize your ROI by helping you meet all of your design objectives while staying well within or below your training video budget.
With numerous advantages like limitless scalability and the ability to deliver lines in any language, AI presenters can form relatable connections with diverse audiences across a wide range of platforms. They are the budget-friendly solution that every HR department is looking for when it comes to corporate training video production.