Updated: May 9
AI hyperreal technology is a game-changer. Powerful algorithms now produce virtual humans, avatars, and animations for professional and converting online company videos. It all begins with an intelligent script. Today, we will explore the best-practice methodology for crafting a powerful script for your presenter-led videos.
First, you need to understand the difference between an intelligent script and a traditional one. A conventional script is linear. It's a list of bullet points or sentences that the presenter reads from a teleprompter or memory. An intelligent script, on the other hand, is nonlinear. It weaves together multimedia elements like text, images, audio, and video to create a more immersive experience for the viewer. When you're creating an intelligent script, you need to keep three things in mind:
The overall story arc of the video
The specific message you want to communicate
The call to action you want your viewers to take
With those three elements in mind, let's look at how you can craft an intelligent script for your company videos.
The first thing you need to do is develop a working title for your video. The title will help you focus your thoughts and stay on track as you write the rest of the script. Once you have a title, it's time to start thinking about the structure of your story. In general, company videos follow one of three structures:
The Problem/Solution Structure:
In this type of video, you start by introducing the viewer to a problem that your company can solve. For example, you might talk about how difficult it is to find a job that's a good fit. Then, you explain how your company's matching algorithm can help people find their dream job.
The Before/After Structure:
In this type of video, you start by showing the viewer what life was like before they used your product or service. For example, you might talk about how hard it was to stay organized before using your company's productivity app. Then, you show how much easier it is to keep on top of things after using the app.
The Compare/Contrast Structure:
In this type of video, you start by showing the viewer what life is like with your competitor's product or service. For example, you might talk about how hard it is to find a job that's a good fit with other job search engines. Then, you explain how your company's matching algorithm makes it easy to find the perfect job.
Once you've decided on the structure of your story, it's time to start writing the actual script. When you're writing, keep in mind the story's overall arc and the specific message you want to communicate. As you write, you can also start thinking about what multimedia elements you'll need to bring your script to life.
For example, if you're talking about how your company's matching algorithm works, you might want to include a video of the algorithm in action. Once you have the first draft of your script, it's time to start thinking about the production process.
Traditional Company Video Production vs. Hyperreal Presenter-Led Video Production
In general, there are three steps to producing a traditional video with a videographer at a production studio:
The preproduction phase is when you finalize the script, gather the multimedia elements you need, and plan out the logistics of the shoot.
The production phase is when you shoot the video.
The postproduction phase is when you edit the video, add special effects or graphics, and finalize the finished product. In traditional video production, there is a lot of back-and-forth taking place. The company may or may not have a part in creating the script. Instead, actors are used for reading the lines and engagingly presenting the material. While effective, this process is costly and time-consuming. Like TV commercials or presentations, video production studios and their teams of creative and technical experts pour over every detail.
For e-commerce operations on limited budgets and lead times, the traditional approach may not always be the best way to go. Costs vary from one production company to the next, but several factors need to be considered. These include the following:
Script development fees
Starting base rate (fixed-rate)
Preproduction and postproduction
Skills and abilities of on-screen talent
Technical proficiency (if you upload videos yourself, it's cheaper)
Local or travel involved in video production (local is more cost-effective)
Fees for visual assets (stills, photos, video, custom content, licensing, effects)
While there is no ballpark figure for a videographer, expect fees in the region of $700 – $1000 for a mediocre video production (for one short video), and anywhere from $2000 – $7000 for each professionally produced corporate video (2-3 minutes long). These numbers vary widely from one production studio to the next.
Hyperreal Presenter-Led Videos Using AI Technology
Hyperreal presenter-led videos present an alternative to traditional video production methods. This new-age technology uses artificial intelligence software to create virtual human actors capable of acting out your script for your company videos. The result is a realistic video that looks and sounds like a natural person recorded it.
How Does it Work?
The first step to getting your hyperreal video is to compile your script. There is some irony in this topic since AI itself can be used to create a script for a company video! The capabilities of the technology available to us nowadays are extraordinary. AI systems can generate near-perfect content for company video productions.
The assumption of a flawless online video presentation is a given. However, that delivery is only as effective as the quality of the script that it’s predicated on. Unfortunately, for many SMEs on a tight budget, it's not always possible to muster the 'literary' resources required to generate intelligent scripts capable of engaging and converting audiences through CTAs.
Many company videos never see the light of day because the scripts don't cut it. But, thanks to technological evolution, there is another option available to companies now. Intelligent copywriting tools are a dime a dozen; they are priced differently and packed with various scriptwriting tools and resources. Most of them use a technology known as GPT-3, which stands for 3rd Generation, Generative Pre-Trained Transformer – a.k.a., a neural network machine learning constructs.
The Seven Scriptwriting Steps to Success for All Your Company Videos
The AI scriptwriting tools function similarly to hyperreal video technology, which only requires a few minutes of actual footage from a human presenter to create an extended amount of video content. Either option is perfectly acceptable, provided it meets the company's standards of excellence. Machine learning technology is dynamic – it is constantly evolving. That's what makes it such a powerful innovation in content generation.
Regardless, companies should always use human ingenuity and creativity alongside machine learning technology to create a script that resonates with the target audience. We've put together seven steps to success for company video scripts.
Create a brief video script for your company's products, services, employees, or stakeholders
Convert your core message into an engaging story
Speak to the audience so that they understand you – in as many languages as required
Brevity, above all else, is sacrosanct.
Incorporate multimedia elements such as colors, backdrops, transitions, music, text overlays, and animation for maximum effect
Create multiple company video scripts and read each of them to team members
Revise the video script until you are satisfied with the final product – this process can take some time.
Naturally, your company may wish to modify the number of steps needed to create the perfect script. The AI hyperreal software will create a virtual human actor that the AI system will use to act out your script. The software will use the actor's facial expressions, body language, and voice to create a real video that looks and sounds like a natural person recorded it.
The AI hyperreal presenter-led videos allow for maximum customization. Once you upload your script, choose your presenter, and preferred language/s; the all-in-one platform generates a professionally-crafted company video. Hyperreal online videos can implement multiple language capabilities with the same actor and perfect lip synchronization. It is virtually impossible to distinguish between an authentic actor and a virtual human acting out your script on screen.
The Applications of Hyperreal Presentation Videos
The benefits of hyperreal videos are numerous. First, the videos are realistic and believable, which helps your audience to connect with your message. The videos are also cost-effective and can be produced quickly, ideal for businesses that need to create high-quality videos on a tight budget.
The applications of Hyperreal technology are astounding. Already, we are seeing AI-generated text and video content being applied across the board. For example, at Hour One, our hyperreal presenter-led video technology has multiple use cases for areas such as human resources.
(skill development and training, onboarding), e-learning (teacher-led videos), financial reporting (profit and loss, income statement, balance sheet, cash flow), e-commerce (tailored presenter-led videos for products and services), and so much more.
As you can see, crafting an intelligent script for your company videos is more involved than writing a traditional script. However, the extra effort is worth it! A smart script will help you create a more immersive and engaging video that will capture your viewer's attention and communicate your message more effectively.