Updated: May 9
It's happening, folks! Digital marketing has turned the page, and synthetic media is being used across the board. Facial likenesses form the bedrock of this new-age technology. That's to say; authentic human beings are hiring out their faces to companies for marketing purposes.
It's a rad concept, catching on like wildfire. The premise is pretty simple: you audition to have your face used for marketing purposes with companies specializing in developing virtual humans for use in professional video communications, a.k.a., yours truly – Hour One.
Is your curiosity piqued? Companies like ours are engaged in the business of creating fully animated virtual characters for use in marketing videos. These videos can be mass-produced (at scale) in multiple languages. And all of this is possible from a few minutes of footage of your face. Best of all, you are compensated for using your facial likeness.
SMEs across the board are looking for AI presenters for animated storytelling. It's a real thing, and it's being employed by companies like DreamWorks, NBC Universal, Berlitz, Microsoft, Nvidia, and scores of others. As a result, a global audience of consumers could associate your face with a big brand, product, or service – and you'll get paid for it.
Am I going too fast? Let's backtrack and begin with a quick discussion of AI avatars. This machine learning construct is the technology behind new-age digital marketing.
What is an AI Avatar?
AI avatars, a.k.a. digital avatars, are humanoid-style bots created by sophisticated artificial intelligence technology. Integrated HD facial mapping is used to build a framework for the AI avatar.
Thanks to deep learning technology, AI-powered avatars function as virtual 3D renderings with near-flawless realism.
These AI avatars are en vogue, thanks to their ability to engage audiences by delivering an exceptional storytelling experience.
In addition, the technology perfectly blends Natural Language Processing (NLP) algorithms, 3D animation, virtual reality, or augmented reality into an interactive construct for various use cases.
As we push the boundaries and reach ever-deeper into the metaverse, AI avatars facilitate near limitless applications. We are naturally drawn to interactions between humans, especially eye-to-eye contact.
That's precisely why AI avatars are drawing so much attention. Not only does human-to-human engagement lead to an improved user experience, but it's also a powerful CTA (Call to Action).
Now that we've got your attention, let's refocus on $$$. That's a big motivator to get your face out there in the digital marketing arena.
How to Cash in on the AI Avatar Phenomenon?
More people are working remotely than ever before. Now, it's entirely possible to showcase your face as an AI avatar and earn a decent living. Technology companies like HourOne AI now offer transformative solutions for digital content.
So, say goodbye to conventional film production studios with overpriced actors. Instead, say hello to you and others like you who can be used to create highly engaging AI videos.
AI-powered characters are sourced from a pool of real people. Anyone can audition, and marketing pros can use your face to create presenter-led videos at scale if you're selected. The powerful technology allows for the exponential growth of video production, known in industry parlance as scaling.
Companies can also use the digitally rendered face to speak in myriad languages. These flawlessly engineered videos are indistinguishable from natural actors to the naked eye.
The earning potential with AI videos is off the charts. All talent is handsomely compensated. And a little screen time goes a long way since companies can use the raw footage for many applications.
That means less time spent working with top-tier companies like HourOne and more time being showcased in marketing content, product videos, onboarding videos, and the like. It's all about production efficiency, cost-effectiveness, and scaling up video production. For the 'actors,' there's no need to come back for re-takes, edits, or stay awake until the wee hours of the morning.
Best of all – it takes a few minutes of work to get paid well.
How Will My Likeness Be Used?
Source: VirtualHumans.org attribution required
Every business model is unique, but real people can license their likeness for use in video marketing for companies with Hour One. Companies can use the likeness for presenting, hosting, onboarding, product walk-throughs, engaging audiences, storytelling, animation, etc. A short filming session follows once the agreement has been signed between the face actor and the company.
We cannot speak for how other companies use the licensed likenesses for marketing content, but at Hour One, everything is above board. Nothing political. Nothing about gambling. Nothing about adult content material. The facial likeness is expressly used you for legitimate marketing purposes.
Hour One effectively creates a Digital Twin for anyone – not just for celebrities. This comes as a surprise to many, given the costs involved in rendering a digital likeness of a person. Sophisticated equipment is required, including high-end graphics and dynamic AI technology.
The individual's face is used to generate a photoreal character during the video session. It is an authentic rendering of an individual's face, fully animated for use in any number of scaled video productions. The terms according to which the character can be used or made clear from the get-go.
Thanks to the power of technology, it's possible to deliver studio-grade audiovisuals using machine learning. A single character is capable of thousands of lines of text, and the face actor does not need to be present. The video stream is delivered precisely, in multiple languages, and at scale.
According to the CEO of Hour One, Oren Aharon, 'This is an entirely new field, and we have been very conscious and purposeful about how we build in character protections. Proper ethics and trust-building are essential to our business. We've consulted legal experts in 3 jurisdictions to align on this novel contract. It's something we take very seriously and revisit often.’
Get Verified on Instagram with a Blue Check Mark
Individuals grant permission to companies to utilize their likeness for specified use cases. Companies can use this type of activity to generate passive income. The ethics component of this new-age business is applied at all times. For example, any synthetic character, a.k.a., virtual human, is instantly recognizable by the verified blue checkmark on Instagram.
This social media juggernaut has already verified some 35+ virtual influencers, including the following: @magazineluiza, @lilmiquela, @casabahia, @nobodysausage, @thegoodadvicecupcake, @guggimon, @janky, @minniemouse, @knoxfrost, and @Yoox
This verification applies to a wide variety of rendered likenesses, not just animations, avatars, animals, brands, but humans. The blue checkmark can be considered a seal of approval, authenticity, credibility, and achievement. This validation is part of a greater Metaverse working synergistically to incorporate new-age technology.
Twitter has a detailed policy for synthetic and manipulated media. The microblogging platform adheres to an ethics policy that largely ignores synthetic media unless it is designed to mislead, confuse, deceive, or harm. Otherwise, it is perfectly acceptable to showcase virtual renderings like social media influencers, synthetic characters, and other AI presenters on Twitter.
By 2025, Hour One AI expects scores of people to be hiring out their faces for money. This dynamic digital arena is guaranteed to open new markets for you and companies. What's even more fascinating about this new realm is that everyday folks will be able to hire out their likeness to legitimate businesses. So you will be pleased to know that you could be the next paid face for a major brand, a company presentation, or an onboarding video.
Digital marketing has turned the page, and synthetic media is being used across the board. Facial likenesses form the bedrock of this new-age technology. That's to say; authentic human beings are hiring out their faces to companies for marketing purposes.
The premise is pretty simple: You audition to have your face used for marketing purposes with companies specializing in developing virtual humans for use in professional video communications, a.k.a., Hour One. Companies like ours are engaged in the business of creating fully animated virtual characters for use in marketing videos.
Hour One AI can produce these videos at scale in many different languages. And it takes just a few minutes of footage of your face. Better yet, you are paid for the use of your facial likeness. In addition, the technology perfectly blends Natural Language Processing (NLP) algorithms, 3D animation, virtual reality, or augmented reality into an interactive construct for various use cases.
Did we mention that you'll get paid for your likeness? All it takes is a quick video presentation, and presto, you're all set!
Thanks for reading today's post. We bring you interesting news, developments, technologies, and use-cases every week. Today's post is unique – it presents a way for you to earn extra $$$ on the side – as a passive income stream – to use your face in marketing videos. Share your thoughts – what do you think about this topic. Now you’re definitely a little curious.